Shopping is a pleasurable experience and almost therapeutic. There is the desire to be fashion forward what ever the cost just to say that you have received the latest item that is on trend. This desire that burns deeply within us has a tendacy to have a level of gratification so deep into our soul that we could make whoopy with our new clothes on because they make us look so desireable to our companion. This beautiful word called "fashion" can be poisonous not only for the shopper but for the provider: the business itself. I have analyzed businesses out there assessing why is it that many fashion forward brands have had to close stores. I know you would think that the brand is just not making a profit but do you really understand why?
Women can have toxic spending habits that lead to debt and businesses not making any profit. There are 4 categories of shoppers: The need shopper, the want shopper, the compulsive shopper, and the return shopper. So, how do these 4 effect a businesses success?
1. The need shopper shops when she is truly needing a refresh on her wardrobe whether that be because you are out of date, too little, or too big clothes. This shopper needs assistance and is going to purchase quite a bit of clothing because she needs to update her wardrobe.
2. The want shopper has clothes to get her buy but increases her wardrobe because she makes impulse purchases because of the item being either very unique or very cheap. This shopper can also have a pattern of returning impulse purchases therefore hurting the business.
3. Compulsive shoppers buy in large quantities and buy often. This shopper does not have the conscience of money because she has plenty. She does not care to let her riches be known and she often is a "queen" expecting royal treatment because her purchases are always several hundreds of dollars. This person can affect your business because any minute she can decide she went too cra-cra and then expects full refunds.
4. The return shopper is someone who is never satisfied or constantly buying merchandise without being 100% sure the merchandise is what she wants and ends up always bringing something back.
This affects businesses greatly because when you return something you are keeping the money in your pocket and not in the business bank account. As customers we have to be mindful that in order to continue to purchase from a retailer that you truly enjoy the service, merchandise, or atmosphere you have to do your part. If a business closes then you need to ask yourself what role did you play in that. We're you not supportive enough to return your buying power to the retailer or did you make a lot of returns. Even if you returned a $20 item that is still $20 less than a company has. You may be thinking, "we'll it's just $20 bucks and surely the company will survive." Well folks expand your mind to this, if a store had 1,000 people in one year to bring back $20 each then the company lost $20,000! This could be for a small business or big business. Your business is valuable to the success of retailers.
It's common courteousy to try on the merchandise, to be certain the merchandise is what you need/want, and that your shopping habits don't get out of control so that you have that buyers remorse. Put yourself on a monthly fashion budget and adhere to it!
1. The need shopper shops when she is truly needing a refresh on her wardrobe whether that be because you are out of date, too little, or too big clothes. This shopper needs assistance and is going to purchase quite a bit of clothing because she needs to update her wardrobe.
2. The want shopper has clothes to get her buy but increases her wardrobe because she makes impulse purchases because of the item being either very unique or very cheap. This shopper can also have a pattern of returning impulse purchases therefore hurting the business.
3. Compulsive shoppers buy in large quantities and buy often. This shopper does not have the conscience of money because she has plenty. She does not care to let her riches be known and she often is a "queen" expecting royal treatment because her purchases are always several hundreds of dollars. This person can affect your business because any minute she can decide she went too cra-cra and then expects full refunds.
4. The return shopper is someone who is never satisfied or constantly buying merchandise without being 100% sure the merchandise is what she wants and ends up always bringing something back.
This affects businesses greatly because when you return something you are keeping the money in your pocket and not in the business bank account. As customers we have to be mindful that in order to continue to purchase from a retailer that you truly enjoy the service, merchandise, or atmosphere you have to do your part. If a business closes then you need to ask yourself what role did you play in that. We're you not supportive enough to return your buying power to the retailer or did you make a lot of returns. Even if you returned a $20 item that is still $20 less than a company has. You may be thinking, "we'll it's just $20 bucks and surely the company will survive." Well folks expand your mind to this, if a store had 1,000 people in one year to bring back $20 each then the company lost $20,000! This could be for a small business or big business. Your business is valuable to the success of retailers.
It's common courteousy to try on the merchandise, to be certain the merchandise is what you need/want, and that your shopping habits don't get out of control so that you have that buyers remorse. Put yourself on a monthly fashion budget and adhere to it!
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