There are rules. Whether we like it or not we have rules. I have seen so many customers treat retail workers as if they should worship the ground they walk on but little do each of us know that retail is a very hard job..but it is a BUSINESS!
Over the next couple of days I want to share many RULES TO FASHION RETAIL.
Did you know that your retail workers that are full-time make anywhere from $30,000 to $60,000? These numbers are from my own experience however I am utilizing these numbers to say that retail workers do earn a living and your business is important!
RULE #1 Choosing a Place to shop
When you shop, there should always be someone who says "Hello!" If they don't..then run for the hills and somewhere where you will be acknowledged. I train my team that our store is like our house and it is a standard to treat it as such. When someone comes into your home you don't ignore them do you? No! You get to know your "guest." You ask them their name and then you engage them in a conversation to make your guest feel at home.
So, do not be shocked when you go into a store and the salesperson greets and engages you, it should be a requirement for your shopping experience. Of course you should always engage back and get to know the salesperson. I have seen customers looked freaked out because the shopping experience is not something that they are used to. But as a shopper, have some standards about where you spend your money!
The store you will find that have this service is J.Jill, Chico's, Banana Republic, J. Crew, Ann Taylor, to name a few. To sum it up, boutique stores are the best to shop in because the company drives off the value of the customer. If, for some reason one store is better than the next then be sure to call that store out. Each store within a Brand should have a mirror image. In other words, no matter if you go into a J.Jill store on the east coast or the west coast the customer experience should be the same.
Stay tuned for more RULES!
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